E-commerce market in Poland in 2022

We recommend the report “E-Commerce in Poland 2022” published by Gemius GmbH with the support of Polish Internet Research and IAB Polska. Below is our summary:

✅ There are 30 million internet users in Poland and 77% of them shop online.

✅ 52% of online shoppers are women, 53% of purchases are made by people aged 25-49, 40% have higher education, 79% live in a city.

✅ 81% of buyers use InPost parcel lockers as the most popular form of delivery.

✅ The most popular tool used for e-shopping is a mobile phone (75%), then a laptop (73%), and only a desktop computer is 41%.

✅ 23% of Internet users do not buy online because: they want to see the product before buying it (41%), too high delivery costs (22%), delivery time (18%).

Source: Gemius Polska